Rihanna is giving the holiday season a cheeky makeover with her latest Savage X Fenty campaign. The singer and entrepreneur shared a series of festive photos on Instagram, posing in lingerie against a backdrop of decorated Christmas trees, oversized bows, and wrapped presents.
Her holiday look features a red-and-black lingerie set, sheer thigh-high stockings, and black heels. In another shot, she wears a large striped bow as part of the festive styling.
Rihanna added a playful caption to the post, writing, “When being naughty makes you the gift!” The photos give traditional Christmas imagery a subtle twist, with Rihanna taking center stage in the brand’s latest holiday campaign.
Rihanna had a cheeky holiday message to go along with her festive looks
Savage X Fenty is showcasing its Holiday 2026 collection with the new campaign. The brand also shared images on its official Instagram account, captioning the post, “Consider your holiday shopping handled.”
The promotional photos combine familiar Christmas decorations with the bold lingerie styling associated with Rihanna’s label. Rihanna’s outfits feature seasonal colors and detailed lace designs, while the stockings and heels add a more dramatic touch.
The oversized bow also brings a playful gift-inspired element to the photographs. On top of that, Savage X Fenty has also been sharing different looks for the season. In October, Rihanna appeared in a festive campaign with her three children, RZA, Riot and Rocki.
Rihanna has remained closely involved in Savage X Fenty’s campaigns since launching the label in 2018. The brand offers lingerie, sleepwear, loungewear and everyday essentials, with a focus on confidence, individuality and inclusive fashion.
The campaign also comes as Rihanna continues to balance her business ventures with public appearances. She recently enjoyed a date night with A$AP Rocky in Los Angeles. The couple attended the Chocolate Sundaes Comedy Show at the Laugh Factory in October, with photos from the outing capturing them spending time together.
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