A talk from the Main Stage at AWE USA 2019 – the World’s #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Paul Duffy (NexTech AR Solutions): AR for Retail with Sentiment Analysis
We are seeing Holographic Ambassadors combined with Sentiment Analysis pose great potential for brands to convert shoppers to buyers, reduce product returns and build brand loyalty through measurable interactions. With sentiment analysis, brands are no longer combined to the binary model of analytics, but rather can utilize a spectrum of sentiment to best programmatically deliver targeted AR experiences.