The fast growing Bay-Area based Mediterranean fast casual concept SAJJ Mediterranean has announced its newest partnership with ghost kitchen industry leader Kitchen United and Kroger, the nation’s largest grocer, to bring its fresh and customizable cuisine inside a Los Angeles grocery store. SAJJ Mediterranean will be one of the first restaurant concepts to serve its food inside the Kitchen United MIX concept at Ralphs located at 10850 W. Le Conte Avenue, Los Angeles, CA, 90024 in Los Angeles and just steps away from the UCLA campus. The Grand Opening will be hosted on Tuesday, January 18 from 4-7pm and the first 100 guests to register online at  bit.ly/westwoodopening will receive a free dinner (valued at $25) to redeem at the opening event. At the newly opened location, customers are able to conveniently order in-store via kiosks, and online for pickup or delivery through the SAJJ website and SAJJ app, Kitchen United Mix website, or 3rd party ordering services.

 

“We at SAJJ Mediterranean are always searching for new or revolutionary ways to not only expand our brand, but also meet our customer’s needs, which is why this innovative ghost kitchen model created by Kitchen United stood out to us,” said Zaid Ayoub, CEO and Founder of SAJJ Mediterranean. “We are eager to be a part of this exciting venture with both the Kitchen United and Kroger teams, and we are confident that this new partnership will excel us on our journey to grow.”

 

Earlier this year, Kitchen United announced its partnership with Kroger, Ralphs parent company, to house various national and regional restaurant concepts in-store and provide customers with freshly prepared meals. SAJJ Mediterranean is one of the first concepts to officially ink this partnership in an effort to expand the brand’s Los Angeles footprint, and the SAJJ ghost kitchen location will open to consumers on January 18th.

 

“As a long-time favorite of the Bay Area, we are thrilled to help SAJJ Mediterranean expand further in Los Angeles through our unique partnership with Kroger,” said Atul Sood, Chief Business Officer of Kitchen United. “Zaid and his team have been quick to recognize the benefits of off-premise dining and SAJJ’s new location at Ralphs will allow the healthy restaurant brand to engage with new customers while unlocking incremental revenue.”

 

Recognized as ‘Best Fast-Dining Spots in the Bay Area’ by San Francisco Magazine and ‘Best Value’ by SF Weekly, SAJJ’s menu offers traditional Mediterranean dishes made with fresh, locally-sourced ingredients. Guests can customize their own signature SAJJ wrap, pita sandwich, grain bowl, salad, plate, or they can choose from SAJJ’s pre-designed traditional meals and lifestyle dishes. Protein choices include Chicken and Steak Shawarma, Chicken Kabob, Pomegranate Chicken, Shawafel (half Falafel and half Shawarma) or SAJJ’s famous Falafel, which was dubbed the title of ‘Best Falafel in the Bay Area’ by Zagat SF. Various spreads, sauces, and toppings can be added to further customize the meal to each guest’s liking.

 

SAJJ Mediterranean currently operates multiple restaurants and ghost kitchens throughout California, food trucks, a popular catering service, and an e-commerce SAJJ Market. Guests are encouraged to visit www.sajj.com and download the SAJJ app to order pickup or delivery, earn loyalty points and frequent rewards like $5 off for signing up, a free birthday dessert, 10 off every $100 spent, as well as friend referral gifts. Follow @SAJJStreetEats on Instagram and Facebook to stay up-to-date with the latest happenings.

 

About SAJJ Mediterranean:

SAJJ Mediterranean’s family of restaurants, digital kitchens, catering services, and food trucks is focused on serving food that is personal, satisfying, and transporting. Built on the mission to create flavorful food that provides an escape from the everyday, SAJJ’s Mediterranean menu offers bold entrees made with fresh, locally-sourced ingredients and is highly customizable to fit the preferences of each guest. The rapidly growing fast casual has been recognized by the US House of Representatives for the Newcomer Award from San Mateo Chamber of Commerce, and a number of notable industry publications, including being named on Fast Casual’s list of Top 100 Movers & Shakers, featured on QSR’s 40 Under 40, San Francisco and Silicon Valley Business Times’ Top 100 Fastest Growing Private Companies, as well as the prestigious Inc. 5000 list. SAJJ Mediterranean currently operates multiple restaurants and digital kitchens across California, food trucks, catering services and an online e-commerce SAJJ Market. For more information visit www.sajj.com.

 

About Kitchen United

Founded in 2017, Kitchen United is a leading provider of restaurant hub technology, streamlined logistics and turn-key commercial kitchen space that empowers foodservice operators to tap into the growing off-premise business opportunity and offers consumers a first-of-its-kind to-go experience. The company offers a value-driven, low-risk way for emerging and established restaurant brands to enter into new markets, grow revenue through off-premise dining and expand delivery areas. For additional information, please visit: http://www.kitchenunited.com.

 

About Ralphs
At Ralphs, a company of The Kroger Co. (NYSE: KR), we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®. We are 18,000 associates in 184 stores who serve customers daily through a seamless shopping experience throughout Southern California and the Central Coast. We are committed to creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.

 



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