SPIN and Machine Gun Kelly have partnered for a one-of-a-kind art show to help raise awareness for mental health and addiction recovery. The gallery of iconic SPIN covers opens on October 29 at MGK’s The 27 Club in Cleveland, with proceeds benefitting The Phoenix organization.

The opening of the gallery (which happens to be the night prior to the Rock & Roll Hall of Fame induction ceremony) will serve as part of an effort to attack stigmas around mental health and addiction, featuring a panel discussion with both music industry personnel and mental health experts as well as live music from DJs curated by SPIN and MGK.

The event coincides with the launch of SPIN’s IMPACT hub, which is committed to raising awareness and taking action around some of society’s most pressing issues, particularly as they relate to music. Mental health awareness is one of the key topics for IMPACT, as artists have played a key role in opening a dialogue about vulnerability and asking for help for many fans.

For those who don’t know, The 27 Club is owned by Machine Gun Kelly and named after famous musicians who have passed away at the age of 27. As a part of the event, SPIN will create a dedicated gallery of the memorable covers portraying these artists, as well as other iconic images captured in years past.

Tickets are required for the opening of the gallery, but the installation will remain in place following the event and be open to the public.

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